
Meet The Owner
Brandon Cannataro started Garden State Parking with a simple belief: valet is not just parking cars. It is the first impression of the venue, the tone setter for the night, and a key part of the guest experience. He saw that when valet is done right, it feels seamless, professional, and high end. When it is done wrong, it creates friction before guests even walk through the door. Brandon built this company to make sure the experience starts the right way.
Before launching Garden State Parking, Brandon worked inside the world of hospitality and valet operations and learned the business from the ground up. Along the way, he noticed a consistent gap between what restaurants, wedding venues, and private events expected and what many valet companies actually delivered. Standards were not consistent, customer service was treated like an afterthought, and too many operations were run with a “good enough” mindset that did not match the caliber of the establishments being served. For venues that spend years building a reputation, that gap matters.
That disconnect is what pushed Brandon to raise the bar. Garden State Parking was created to deliver a higher level of service built on professionalism, reliability, and strong on site oversight. Brandon is hands on with the business and cares about the details that separate an average operation from a great one. Uniforms, communication, curb presence, traffic flow, guest interaction, and staff accountability are treated as non negotiables. Every shift is approached with the same goal: keep the entrance organized, keep guests comfortable, and keep the venue’s front door running smoothly.
Today, Garden State Parking services restaurants, wedding venues, and private events across New Jersey. The company is known for clean operations, respectful customer service, and a team that takes pride in doing things the right way. Brandon’s approach is hospitality first. That means every guest is treated with professionalism, every handoff is handled with care, and every event is supported with a level of attention that venues can trust.
For Brandon, the mission has stayed the same since day one: deliver valet service that matches the standard of the property, protects the venue’s reputation, and creates a smooth, polished arrival experience from the first car to the last.

Uniforms

Summer

Winter
Hiring Policy
At Garden State Parking, every valet attendant represents the venue and the experience guests expect the moment they arrive. That is why staffing is treated with the same level of care as the service itself.
All team members are screened before they ever work an event. Candidates must pass a background check, provide valid identification, and meet strict driving and professionalism requirements. Only applicants who demonstrate reliability, maturity, and strong customer service are considered.
Once hired, every valet completes hands on training before working independently. Training covers guest interaction, curbside communication, safe vehicle handling, traffic flow, key control, parking procedures, and venue specific expectations. Staff are coached on how to stay calm under pressure, keep the entrance organized, and treat every guest with respect.
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Insurance
General Liability ($1,000,000 / $3,000,000)
Covers bodily injury and property damage, including pedestrian incidents.
Garage Keeper’s Legal Liability ($250,000 any one unit / $1,000,000 aggregate)
Covers fire, theft, and collision for vehicles in our care, custody, and control.
Automobile Liability ($500,000 combined single limit)
Covers damage to non valet parked vehicles that may be incurred by a valet attendant.
Workers’ Compensation ($100,000 / $500,000)
Covers any injury a valet attendant may incur while on duty.
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